At the core of Nourison is a drive to continually create something better – in the sense of superior feel, appearance, and durability that result in enhancing customers’ experiences. Through an intense focus on innovation, we can deliver distinction and style at any desired price. So, while we do stay true to our time-honored production methods, the ability to revolutionize our industry will always inspire us to push boundaries.

Nourison is a product of generations defined by tireless craftsmanship. But, producing superior quality doesn’t exist in a vacuum – it thrives in a culture of dedication to service. For more than 40 years, we’ve embraced the pride that accompanies the level of trust we’ve instilled in customers across the globe.

At Nourison, it’s our responsibility to step back and view the bigger picture. It’s about truly understanding the impact our business has on our customers, employees, and the environment. Across every facet, we respect, with great sincerity, the people with whom we interact, the animals that grace our planet, and the environment which we hold so precious.

While the convergence of beauty and quality is the essence of Nourison, nothing takes priority over providing customers with safe products, crafted to the highest standards. Our manufacturing facilities are rigorously guided by safe, ethical practices, and we exclusively partner with suppliers who uphold the same level of ethical business practices.

With a focus on doing what’s right for our planet, we continually monitor the impact we have on the environment, making adjustments and improvements that truly make a difference. And the actions we take are significant ones: we upgraded all our factories in China five years ago to reduce air and water pollution; we improved our yarn dyeing processes to reduce water usage and waste; and we installed solar panels on our corporate headquarters in 2017 – with a system powerful enough to offset our yearly energy usage in this facility.

Natural resources are the most valuable commodities we have in this world, thus we strive to use renewable, natural fibers in the majority of our products. We source our wool from New Zealand where sheep are humanely cared for, and source our synthetic fibers from reputable mills, with a goal to increase the percentage of recycled fibers used by 20% by 2025.

Our commitment to fair treatment of all
The history of Nourison is rooted in the notion of opportunity. More specifically, the idea that a family of immigrants was given a fair chance to succeed, was treated with respect, and was assisted by talented, gracious people. The Peykar family, our founding family, left Iran in the 1960’s and came to America to build a better life. At Nourison, we embrace these humble beginnings, and are grateful to those who invaluably contributed to our success. Thus, the idea of equality for all is the main principle under which we operate. Nourison provides equal opportunity for all employees and no employee may be discriminated against due to race, color, religion, gender, gender identity, gender expression, sexual orientation, ancestry, national origin, age, marital or veteran status or disability.

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